Custom Hand Made New Zealand Lures

Welcome to Trophy Lures

Trophy Lures is your one stop shop for Custom Hand made Game Fishing Lures and other sports fishing type Lures.

Custom made lures is our specialty and we produce the best Lures which outperform most other brands.

See our range on the left menu and while you're here why not order from some of our other general fishing items of hooks, lines & sinkers etc.

We only stock high quality products so you get what you pay for.


After much time and effort we have managed to get the exclusive "Trophy Bubble Strand Skirted Lures" to you.

The Extended Jet Head Jet Head Range Of Tuna Lures

The "Gladiator" the only coloured lumo skirts of this style available in the world, as far as we are aware.

The "Blue Leader" of course the all time favorite.

A much more vivid Bronze for the "Stripey Slayer"

The "Samoan Success" being a closely guarded secret by some top boats in NZ and Samoa whom were not too happy when we were ready to put them out to the open market.

We now have a UTUBE page